Vineyard Construction Services, LLC Martha’s Vineyard

Vineyard Construction Services, LLC Martha’s Vineyard

Building a home is simple compared to laying the foundation for a strong brand for a home builder. In today’s complex landscape of social media, Internet, and growing global communities, building a successful brand is no small feat. When Vineyard Construction Services contacted Home Gig to discuss their corporate branding, website, brochure and social media planning, Home Gig’s team was able to share our process with them by laying the foundation for a strong brand for a home builder which aligned with their process and values.

Our strategy was similar to that of a custom home builder:
Discover
Strategize
Create
Launch
Measure

The results were a clean updated logo and brand message that were able to integrate with the awe-inspiring Professional photography by Brian Vandenbrink and Nat Rae. Head to the Vineyard Constructions web page and you’re hit with their mission statement in simple words, EXPERTISE & CRAFTSMANSHIP CREATING BUILDINGS THAT WILL STAND THE TEST OF TIME. These concise messages have a big impact. They convey their images far more efficiently than a clutter of text with no tag line. A company that focuses on modern home designs should have a very different logo than one that produces homes with a historic feel. Our team produced a simple font and color pallet that would correspond with the home images.Building a home builder brand is a major project, but with the right tools you’ll see real results from your efforts. Keep in mind that it is as much about experiences as it is about images.

New Menu Designs for Murdick's Fudge and Murdicks Cafe

Homegig cooking up new menu designs for Murdick’s Fudge and Murdicks Cafe.

On this year’s list  of collateral updates for Murdicks we Included a new signage package suite consisting of updated chalkboard signage for Murdick’s Café, take-out menus, table tents as well as new special and Ice cream boards for the fudge store and it’s three island locations. 

Identifying visual and verbal psychology behind why people order certain items—Homegig’s team acted as Menu engineers and designed the Cafe signage in a way that maximizes restaurant profit. The result is a clean type, logically designed menu for easy decision making and convenience while carrying the traditional brand theme Murdicks Cafe is known for. 

Meet The New Resortman

Today we are unveiling a new look for Homegig’s client Resortman - a luxury transportation and tour company on MV. After hours of discussion, and design Charettes, our team created a new logo and marketing strategy by leaning into the companies best feature: the sunglasses. Zoning in on a black, tan and gold scheme, while taking cues from the island’s sandy beach, the new logo features a fresh typeface, new color palette and an updated pair of shades. Using local island photography and incorporating the companies black sedan and transit fleet, we designed new advertisements for local print and online advertisement, business cards, postcards, a clean and efficient website as well as a social media campaign.

As always it’s a team effort from Homegig’s creative team.