Drew Cole Innovations
Drew Cole Innovations is a company that manages intellectual property by obtaining patents and making innovative products to sell directly to consumer.
Started in 2014 by Shirita and Terdel Nash, DCI aims to be the prime product innovator in the United States. With their business plan in place, DCI commissioned Home Gig to establish their brand identity, logo and collateral materials for their marketing campaign and web platforms.
Lauren and Eivar created a color pallet to evoke a feeling of resolve, innovation, solution and design. Working with the tag line Solving Life’s Little Headaches, the team declares that their light bulb moment came together when color theory spoke to mental activity (yellow), loyalty and trust. Using the companies monogram DCI, the design elements were created to incorporate the light bulb symbol coupled with the puzzle pieces to mark solution.