Homegig attends The Rolling Stones No Filter tour 2019Read More
European Elegance on Nantucket
McLean marries a Dane! #mccleanmarriesthedane
The White Elephant / Nantucket, MA
It was an honor and pleasure to assist my “marble jar” friend and mother of the bride Jody Lonergan, with the June 22, 2019 wedding of her daughter Katie McLean to Alexander Jacobsen on the beautiful island of Nantucket! Home Gig was there to assist with logistics prior to the event and to ease a mother’s wedding day nerves on the day of.
A Danish infused wedding, this 3-day fun-filled weekend celebrated family and friends from near and far including Denmark, throughout Europe and the US. Guests were treated to Danish traditions, entertaining toasts, singalongs and lots of love, admiration, and respect.
The White Elephant was an ideal setting for the wedding and the attractive island scenery provided a stunning backdrop for the outdoor reception. The event management team, Sarah and Rachel, made everything seamless - they even worked swiftly to move guests inside when an unexpected hail, wind and rain storm passed through. The venue’s hospitality team provided white-gloved services throughout the event and Instax cameras served as the Polaroid guestbook.
“Parties and Petals” floral designer Stacey Perry and staff created the flower arbor, bridal bouquets, boutonnière and centerpieces of vibrant blue hydrangeas and pink roses. They also created created the “Gate of Honor.” In Denmark, there is a traditional custom called the “Gate of Honor” which is an arch of pine branches built in front of the home of the bride’s family. The Gate can be attached to the doorway or somewhere freestanding across the path leading up to the house. The Gate of Honor is erected once again for the couple’s silver anniversary. https://www.ackpartiesandpetals.com/
Guests raved about the delicious 3-tiered buttercream frosted cake, created by award-winning pastry chef Rebecca Moesinger and her daughter Portia (formerly of Konditor Meister). For the welcome dinner, they created the bride’s favorite carrot cake and for parting guest favors they crafted white chocolate starfish in the sand (graham crackers). On Sunday morning they laid out a wonderful brunch buffet of bagels and accoutrements at Brandt Point lighthouse. Rebecca’s award winning cakes, pastries and prepared foods can be found at 45 Surfside - https://45surfside.com
“Parchment” of Nantucket designed the Invitation suite: a water washed powder blue with grey pallet adorned with sprigs of freesia completed the invitations, Escort cards, table cards named after the island beach locations, and table menus. http://www.parchmentnantucket.com
Meanwhile in the bridal suite:
As the bride and her bridesmaids were made up and styled by Melissa from Melissa David Salon, Katie gifted her bridal party with freshly pressed white JCrew cotton pajamas, monogrammed with each of the bridesmaides’ initials and a Nantucket Red island footprint on the cuff. by https://nantucketmonogram.com
The Flower girls dressed in white Jacardi dresses and shrugs, their hair adorned with flower crowns.
A reception to remember:
From first dance waltzes to signature party hits, Jeff Ross and the Atlantics kept guests on their feet until the very end. To close the night out, guests said farewell to the newlyweds with a pyro sparkler send off.
Here are some of the many Quirky Danish wedding reception traditions that were celebrated:
~ The ‘Brudevals’, or bridal waltz, is a couple’s first dance and happens before midnight on the wedding day. Guests stand in a circle and clap while the couple dances. As the music continues, guests move in closer and closer until the bride and groom are surrounded by their family and friends.
~ Also, guests gather around the groom and use scissors to cut his tie and socks. Our Danish friends explained that this tradition is so that the bride’s first chore as a married woman is to darn her husband’s socks.
~ Speeches and songs for the bridal couple are a personal and touching part of the reception.
~ At some point during the reception, the groom will leave the room. Male guests take this as a cue to kiss the new bride. Similarly, at some later point the bride will also leave the room and all of the ladies will give the groom a kiss.
~ If all of the guests tap their knives or forks on their plates, the bride and groom must kiss.
~ If all of the guests stamp their feet on the floor, the bride and groom must dive under the table for a kiss.
~ If all of the guests tap their knives on their glasses, the bride and groom must balance on their chairs or simply stand up.
As a lasting tradition and parting gift, guests received a nautical coaster containing shiny copper pennies with a quote from the Nantucket children’s book titledJenny’s Pennies. This is a traditional Nantucket story told in rhyme about a mermaid named Jenny. When visitors leave Nantucket, they throw pennies from the ferry as it rounds Brant Point. In the story, Jenny collects the pennies thrown off the ferry and redistributes them throughout the island to bring good luck to the finders. “Tossing a penny when out you ride, brings you back on another ride.”
For the after party, guests received wristbands to the ‘Rose and Crown’ pub where everyone gathered to mingle, dance, snack on late night bites and close the place down.
Congratulations to the Newlyweds and their respective families, especially to my dear friend Jody and Tom Lonergan for leaving no stone unturned in this lovely storybook beginning. This wedding dream team of vendors was the best of the best allowing time for all to enjoy the various weekend celebrations. Homegig was honored to be part of all the preparations and celebrations!
Vineyard Construction Services, LLC Martha’s Vineyard
Building a home is simple compared to laying the foundation for a strong brand for a home builder. In today’s complex landscape of social media, Internet, and growing global communities, building a successful brand is no small feat. When Vineyard Construction Services contacted Home Gig to discuss their corporate branding, website, brochure and social media planning, Home Gig’s team was able to share our process with them by laying the foundation for a strong brand for a home builder which aligned with their process and values.
Our strategy was similar to that of a custom home builder:
The results were a clean updated logo and brand message that were able to integrate with the awe-inspiring Professional photography by Brian Vandenbrink and Nat Rae. Head to the Vineyard Constructions web page and you’re hit with their mission statement in simple words, EXPERTISE & CRAFTSMANSHIP CREATING BUILDINGS THAT WILL STAND THE TEST OF TIME. These concise messages have a big impact. They convey their images far more efficiently than a clutter of text with no tag line. A company that focuses on modern home designs should have a very different logo than one that produces homes with a historic feel. Our team produced a simple font and color pallet that would correspond with the home images.Building a home builder brand is a major project, but with the right tools you’ll see real results from your efforts. Keep in mind that it is as much about experiences as it is about images.
Homegig cooking up new menu designs for Murdick’s Fudge and Murdicks Cafe.
On this year’s list of collateral updates for Murdicks we Included a new signage package suite consisting of updated chalkboard signage for Murdick’s Café, take-out menus, table tents as well as new special and Ice cream boards for the fudge store and it’s three island locations.
Identifying visual and verbal psychology behind why people order certain items—Homegig’s team acted as Menu engineers and designed the Cafe signage in a way that maximizes restaurant profit. The result is a clean type, logically designed menu for easy decision making and convenience while carrying the traditional brand theme Murdicks Cafe is known for.
Today we are unveiling a new look for Homegig’s client Resortman - a luxury transportation and tour company on MV. After hours of discussion, and design Charettes, our team created a new logo and marketing strategy by leaning into the companies best feature: the sunglasses. Zoning in on a black, tan and gold scheme, while taking cues from the island’s sandy beach, the new logo features a fresh typeface, new color palette and an updated pair of shades. Using local island photography and incorporating the companies black sedan and transit fleet, we designed new advertisements for local print and online advertisement, business cards, postcards, a clean and efficient website as well as a social media campaign.
As always it’s a team effort from Homegig’s creative team.
Homegig recently began working with a client who was ready for an update of his firms branding. It has been many years since they had created new ads, obtained new photography and were ready to design a functional website. Needless to say, with the evolution of their projects, the brand needed an update. In determining their look, their projects had evolved from traditional work to a more contemporary look.Read More
Anchors Away...another Baby Shower has set sailed! 🐳 Home Gig Creative Services created a nautical theme shower for Eivar’s fabulous sister in-law Onida Marrero. Check out this customized event from invitations, specially made diaper cake, painted coffee travel mugs, lit up lighthouses, and all the custom graphics & nautical decor.Read More
Thanks to @murdicksfudgemv for the opportunity to design the Bass in the Grass wooden Sea Bass to support the @mvderby scholarship. The Edgartown Board of Trade has launched this first annual Bass In the Grass Fundraiser in honor of the Martha's Vineyard Striped Bass & Bluefish Derby. This initiative will help raise money for local artists and the Derby Scholarship Fund, a fund that gives to qualified Vineyard students annually by the Martha's Vineyard Striped Bass & Bluefish Derby, Inc.Read More
Martha’s Vineyard, MA, June 5, 2018 - Home Gig Creative Services of Martha’s Vineyard is excited to announce Eileen Steward as the latest addition to their creative hub. Eileen’s diverse experience brings over 20 years of creative vision, branding and art direction to Home Gig. Working with a wide variety of companies from Fortune 500 to small businesses, in real estate, retail, insurance, medical, academic and entertainment industries, she has created original branding and messaging that are results-driven.Read More