Murdick's Fudge and Murdick's Cafe - Martha's Vineyard
A Slice of the Island - 3 Store locations on Martha’s Vineyard serving the finest in Fudge, Brittle, Caramel and Cheese Corn and Ice Cream.
Murdick’s fudge has been a successful fudge maker and confectioner on Martha’s Vineyard for 36 years. In business from Mackinac Island, Michigan since 1897 Murdick’s is most notorious for it delicious - home-made in-front- of -you - Fudge - (15 different varieties!) as well as Peanut and Cashew brittle, Cheese and Carmel Popcorn and Ice Cream.
With a successful business model in place, Murdick’s General Manager, Mike McCourt engaged Home Gig to develop Murdick’s Fudge Marketing plan for his three island stores, cafe and online business.
Home Gig established a strategic marketing plan to improve in store and online sales. We designed collateral enhancements to improve brand recognition, put a social media plan in place, created and allocated advertising campaign, developed a marketing budget, arranged event planning, community and local charitable participation, managed public relations and more…
We are currently working on Murdick’s 2016 marketing planning and we are thrilled to be part of the Murdick’s team!