Homegig recently began working with a client who was ready for an update of his firms branding. It has been many years since they had created new ads, obtained new photography and were ready to design a functional website. Needless to say, with the evolution of their projects, the brand needed an update. In determining their look, their projects had evolved from traditional work to a more contemporary look.
Picking out fonts is a lot like picking out an outfit. You can technically wear anything in the store, but you have to learn to trust your gut on what’s practical for your needs and what works best for your personal style.
Typeface vs Font
The typeface is the design; the font is how that design is delivered.
typeface + style + size = font
A font is what you use; a typeface is what you see.
The most important rule is pick fonts that are legible and clear. That won’t tire the eyes after extended reading. Pick fonts that seem timeless and classic but don’t remind us of writing a high school term paper.
Once that you have a better idea of what fonts will work best for your brand, it will be easier to create a clear style guide to make sure your company’s marketing stays cohesive across platforms.